Westward Leading: Capitol's Lady Antebellum have partnered with digital and social game publisher Gameloft to provide content for The Oregon Trail: American Settler. The likeness of band members Hillary Scott, Charles Kelley and Dave Haywood serve as in-game quest givers, allowing players to watch music videos from On This Winter’s Night along with an exclusive welcome message. “I’m always looking for strategic branding opportunities," said UMG/Nashville VP/Digital Marketing Dawn Gates. "Working with Gameloft has provided an extraordinary platform for driving consumer awareness about Lady Antebellum and the On This Winter’s Night holiday album within a large and fast-growing digital media outlet.”